Healthcare Digital Marketing Roadmap

Strategic marketing timeline designed to grow your medical practice with measurable results

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15-25

New Patients/Month

30-50%

Traffic Increase

4.8+

Average Rating

Digital Marketing Roadmap

Medium-Sized Medical Clinic

30-50% Traffic Increase

15-25 New Patients/Month

4.8+ Ave. Rating

Phase 1: Foundations
Month 1 - Technical Setup
Website Audit & Optimization

Fix broken links, optimize images, implement schema markup, and ensure mobile responsiveness.

Local SEO & Citations

Claim and optimize Google Business Profile, manage 50+ directory listings, and standardize NAP.

Keyword Research

Identify 20-30 local keywords including long-tail terms with high patient intent.

Key Deliverables
  • Mobile-optimized website
  • Google Business Profile live
  • 50+ consistent citations
  • Keyword strategy document
Phase 2: Trust Building
Months 2-6 - Content & Reputation
Content Marketing

2-4 blog posts/month answering patient questions and explaining procedures.

Video Content

1 video/month introducing doctors, virtual tours, and FAQs.

Reputation Management

Ethically solicit reviews, monitor platforms, and respond to feedback.

Social Media

15+ posts/month on Facebook, Instagram, and Nextdoor.

Monthly Targets
  • 10+ new reviews
  • 100+ blog visitors
  • 5% social media growth
  • First 5-star review
Phase 3: Patient Acquisition
Month 3+ - Ongoing Growth
PPC Advertising

Targeted campaigns on Google and social media with $800-$2000/month budget.

Email Marketing

Monthly newsletters, segmented campaigns, and appointment reminders.

Analytics & Optimization

Monthly performance reports and campaign adjustments based on data.

Key Metrics
  • Cost per acquisition < $50
  • Appointment conversion rate
  • Email open rate > 25%
  • 10+ PPC conversions/month

Key Performance Indicators

Visibility

  • Local rankings
  • Organic traffic
  • Google Business Profile views
  • Map/direction requests

Conversion

  • Appointment requests
  • Form submissions
  • New patient acquisition
  • Cost per lead

Compliance Guardrails

HIPAA Compliance

Never share patient info without consent. Use HIPAA-compliant tools for communication and data storage.

FTC Guidelines

Disclose sponsored content and avoid false claims. Use "treat" instead of "cure" in marketing materials.

Content Verification

All medical claims must be verified by practitioners. Content must follow Google's E-E-A-T guidelines.